If you want to keep your marketing campaigns converting better than your competitors, your designs MUST always be kept bang up-to-date, fresh, current and in-style.
We all know people only buy from professional, modern looking sites.
If your sites look like they haven’t been updated since the dawn of the internet, or even just last year, then it instantly breeds distrust in your visitors.
Instantly adding that seed of doubt.
And you definitely don’t want that seed of doubt.
That seed of doubt KILLS conversions.